Professional property photos typically increase inquiry rates by 40-50% and reduce vacancy time by an average of 10 days. While smartphone cameras have improved, professional photographers understand lighting, angles, and presentation that showcase your property's best features.
The cost, usually $200-400 per property, pays for itself by attracting higher-quality tenants and reducing vacancy time. Professional photos also set appropriate expectations, leading to more serious inquiries and fewer wasted showings. Key spaces like kitchens, bathrooms, and living areas deserve particular attention, as these often drive rental decisions.
Include both wide-angle shots showing room layout and detail shots highlighting special features. Update photos seasonally if possible, especially for properties with attractive outdoor spaces. Consider twilight shots for properties with exterior lighting or impressive curb appeal.